Marca territoriale e value proposition

P. 116-132

• Articles from the same issue (available individually)

  • Marca e brand management : tendenze evolutive e prospettive di ricerca
    Get article
  • Building, Managing and Promoting Place Brands
    Get article
  • L'italianità come fattore di posizionamento distintivo della marca
    Get article
  • Destination Personality : Sources and Dimensions : the Case of Rome
    Get article
  • Marca territoriale e value proposition
  • Sensory branding e comportamento del consumatore
    Get article
  • Rebranding Strategies for the Chinese Market
    Get article

  Show more
• Information

  DOI: 10.1400/203030

  ISSN: 2239-7191

  Permalink: https://digital.casalini.it/10.1400/203030

  DISCIPLINES

  • General management