2010 - Bulzoni
Article
Digital Version
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The Headache from Hell : www.aspirin.com between Marketing and Science Communication
P. 141-157
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Information
DOI: 10.1400/190401
ISSN: 1970-2787
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In this issue
- Editoriale
- Introduction
- A Conspiracy Against the Laity? : the Uses of Precision and Jargon
- The Linguistic Expression of Causality in Thomas Mun's Discourse of Trade (1625)
- Public Speaking in English for Business : Historical Perspective and New Directions in International Business Communication
- A Corpus-based Analysis of Noun Phrase Complexity in Spoken Economic Discourse
- The English of Economics in Italian EAP Courses
- Business Metaphors in the Economist Newsletters : A Case for Authentic Materials in L2 Classrooms
- Legal English and Critical Reading Skills
- How do you Work in English? : a Lexicographical Survey
- Patterns of Adaptation of Borrowings from English into Italian
- The Headache from Hell : www.aspirin.com between Marketing and Science Communication
- Language and Marketing Strategies in Healthcare and Corporate Websites : the Case of the American HHS.
- Genre Repurposing and New Communicative Exigencies : The Case of the CEO's Letter in CSR Reports
- Oppositional Alliances and Frame Shifts in Italian Corporate Meetings
- Functional or Dysfunctional? : the Language of Business Contracts in English
- Digital Innovations in Conflict Resolution : The ODR System
- Obamanomics : True and False
- Are They Talking to us? : a Study of the Authoritarian Discourse of the Financial Times
- Book Reviews / Recensioni
