Vicari Haddock, Serena | D'Ovidio, Marianna Introduction 2010 - Firenze University Press P. [1-4] [4] Is part of Brand-building : the creative city : a critical look at current concepts and practices. - ( Strumenti per la didattica e la ricerca ; 94) Workspace Quote View Online Information DOI: 10.1400/129330 Permalink: http://digital.casalini.it/10.1400/129330 In the same volume Foreword Introduction Branding the Creative City The Creative City Imaginary Site-Specificity and Urban Icons in the Light of the Creative City Marketing Creating a Creative City The City That Was Creative and Did Not Know Fashion and the City Creative Entrepreneurialism Notes on Contributors