7. New Opportunities and Fields of Application - 7.2 TRIZ and Marketing

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  • Preface
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  • Invited Lectures - L.1 Why Does Triz Fly but not Soar?
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  • Invited Lectures - L.2 Professional Strategic Innovation Contra Innovation Mamgement - Only -
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  • 1. Case Studies - 1.1 Lighting Helmet for Formula 1
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  • 1. Case Studies - 1.2 An Example of Systematic Innovation in a Very Small Enterprise
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  • 1. Case Studies - 1.3 Using TRIZ to Accelerate Technology Transfer in the Pharmaceutical Industry
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  • 1. Case Studies - 1.4 Innovation and TRIZ Methodology along the Product Development Process
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  • 1. Case Studies - 1.5 Development of New Mosquito Traps by Using Substance Field and Resource Analysis
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  • 1. Case Studies - 1.6 Laws of System Evolution in the Development of the Thermal Bridge Problem
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  • 1. Case Studies - 1.7 Solving a Real World Inventory Management Problem Using a Technique for Integrating Ideality with the System Operator
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  • 1. Case Studies - 1.8 Analogies and TRIZ, Two Creativity Techniques Used in Legged Robots
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  • 1. Case Studies - 1.9 Value Analysis and TRIZ
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  • 2. Methods Integration and Interactions - 2.1 The Next Common Sense
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  • 2. Methods Integration and Interactions - 2.2 Innovation in Performance Excellence
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  • 2. Methods Integration and Interactions - 2.3 The Integration and USE of TRIZ with Other Innovation and Creativity Tools
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  • 2. Methods Integration and Interactions - 2.4 Thougts about the Development of Individual Abilities of Human Being in the Context of TRIZ
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  • 2. Methods Integration and Interactions - 2.5 TRIZ as a Lean Thinking Tool
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  • 2. Methods Integration and Interactions - 2.6 TRIZ Applied to Axiomatic Design, and Case Study
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  • 3. Knowledge and Intellectual Property Management - 3.1 Innovation through Enhanced RCA Ontological Search and TRIZ Based Reasoning
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  • 3. Knowledge and Intellectual Property Management - 3.2 Knowledge Management and TRIZ
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  • 3. Knowledge and Intellectual Property Management - 3.3 Multilanguage Patent Analysis and Classification
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  • 4. Innovation Strategies
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  • 4. Innovation Strategies
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  • 4. Innovation Strategies
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  • 4. Innovation Strategies
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  • 4. Innovation Strategies
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  • 4. Innovation Strategies
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  • 4. Innovation Strategies
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  • 5. Development and Implementations of TRIZ Theory - 5.1 Contribution to Early Stages Analysis
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  • 5. Development and Implementations of TRIZ Theory - 5.2 Patterns in TRIZ Contradiction Matrix
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  • 5. Development and Implementations of TRIZ Theory - 5.3 Logic of ARIZ
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  • 5. Development and Implementations of TRIZ Theory - 5.4 EMS Models
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  • 5. Development and Implementations of TRIZ Theory - 5.5 USIT Operators for Solution GEneration in TRIZ
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  • 5. Development and Implementations of TRIZ Theory - 5.6 Mapping the Innovation Space One
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  • 6. TRIZ Education - 6.1 Case Studies of TRIZ Application in the Diploma Thesis in Technical Universities Czech Republic
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  • 6. TRIZ Education - 6.2 Training Course Support Fostering Methodical Product - and Process - Development by Combining TRIZ-Tools and Sustainable Development
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  • 7. New Opportunities and Fields of Application - 7.1 Monitoring Innovation
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  • 7. New Opportunities and Fields of Application - 7.2 TRIZ and Marketing
  • 7. New Opportunities and Fields of Application - 7.3 A Contribution to History of Technology
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  • 7. New Opportunities and Fields of Application - 7.4 System Approach to Failures of Technical Systems
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  • 7. New Opportunities and Fields of Application - 7.5 Medical Education Optimization by New Pioneering Training
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  • 7. New Opportunities and Fields of Application - 7.6 Benchmarking TRIZ in the Field of Product Service Systems "PSS"
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  • 7. New Opportunities and Fields of Application - 7.7 Innovation Mapping
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  • 8. Posters and Extended Abstracts - 8.1 TRIZ Education with Computer Based Training System
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  • 8. Posters and Extended Abstracts - 8.2 Different Approaches to TRIZ Inculcation in Different Firms
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  • 8. Posters and Extended Abstracts - 8.3 TRIZ Propagation Strategies and System in Korea
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  • 8. Posters and Extended Abstracts - 8.4 New TRIZ-Based Tool - Function Oriented Search (FOS)
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  • 8. Posters and Extended Abstracts - 8.5 Tetrahedron of Evolution Four Elements, One Principle Functionsl Symmetry
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  • 8. Posters and Extended Abstracts - 8.6 Innovator
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  • 8. Posters and Extended Abstracts - 8.7 A Methodology to Devise Digital Electronic Applications
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  • Index of Authors
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• Information

  DOI: 10.1400/40453

  Permalink: https://digital.casalini.it/10.1400/40453

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