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Chapter 2 : Introducing an Economic Explanation to the Existence of Multiple Sources and Diffusion Paths of Fashion product Innovation : Impact on Strategy and Managerial Approach

2003 - Firenze University Press

P. [1-41] [41]

Is part of

Mastering the dynamics of apparel innovation. - ( Economia e gestione delle imprese / Università degli studi di Firenze, Dipartimento di scienze aziendali ; 2)