Mercati e competitività. Fascicolo 3, 2007

• Articles from the same issue (available individually)

  • Marketing Challenges in a Connected World
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  • Market Orientation and Internet in Supply Chain Management
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  • Stakeholders Event Evaluation
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  • Opportunities and Risks of International Franchising in the Italian Hotel Industry
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  • Centralization versus Decentralization of Marketing Activities of Leading Italian Firms
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  • Shopping Motivations as State and Trait Antecedents
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  • The Impact of Comsumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments
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  • Book Reviews
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  • General management
  • Economics. Production