The Rise of the Sharing Economy : Access is the New Ownership

value shift with a desire to reconnect with products and services in a more meaningful way, are becoming more cost and environmentally conscious, and are prioritising experience over ownership. An organisation's ability to reimagine and reinvent its business model to offer unique opportunities for humanising technology and developing innovative sharing platforms, such as Uber and Airbnb, would be a game changer for them.While the Fourth Industrial Revolution and COVID-19 pandemic are influencing and changing consumer behaviour, organisations are facing a dilemma that is affecting the future of their profitability, existence, and sustainability.In The Rise of the Sharing Economy, Kevin Govender shares his insights and expertise on the evolution of the sharing economy, consumer behaviour, and alternative business models, and empowers consumers to rediscover and realise the enormous benefits of access over ownership, and the potential savings in time, money, space and the opportunity. Access is a cultural and

socio-economic phenomenon that is transforming businesses, consumers, the way we live, work, learn, consume, commute and play.Access is the new ownership. [Publisher's text]

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