Innovazione e digitalizzazione nelle Pmi del settore moda in Campania : dinamiche, incentivi e traiettorie evolutive

This paper analyses the digital transformation of small and medium-sized en-terprises (Smes) in the fashion sector in Campania and the role of public incen-tives in innovation processes. Based on a sample of 1,191 firms selected through the Aida database, the study employs multiple correspondence analysis and clus-ter analysis to map firms' digitalisation strategies. Four business clusters emerge, differentiated by access to public support and structural characteristics. The results show that instruments such as tax credits for capital goods and Industry 4.0 training constitute important levers for digital transformation, but are not always sufficient to fully support digitalisation processes, highlighting the need for more inclusive and systemic public policies. [Publisher's Text]