Champagne in Britain, 1800-1914 : How the British Transformed a French Luxury

the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration. [Publisher's Text]

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