Gleaming girls, tween angels : transmedia girlhood in Winx Club

This article examines and contextualizes the socio-economic model and values system from which the transmedial, transnational text that we call the â€Winx Project'is derived. The Winx Project centers on an animated television series for girls and tweens, Winx Club, produced in Italy and distributed in 150 countries, including spin-off television formats, films, live entertainments, an amusement park, merchandising, and fashion. This plural text is employed to measure the functionality of Winx Club within a global, transnationalized discourse of neo-liberal economics as well as a local context that reaches deep into the regional character of social Catholicism to purvey on a global scale its ethics and values system. [Publisher's Text].