2021 - Paolo Loffredo editore
Artikel
Digital Version
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Carving out a Unique Brand Identity : The Big Four and their Narrative Distinctiveness
P. 53-77
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Informationen
ISSN: 2532-764X
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In derselben Datei
- Introduction
- One for All, All for One? : Narrating the Identities of Craft Breweries
- Belgian Abbey Beers' Online Founding Stories Orienting to a Global Market
- Carving out a Unique Brand Identity : The Big Four and their Narrative Distinctiveness
- “Our Transformation: Delivering a Smoke-Free Future” : Corporate Responsibility Narrative in Philip Morris International's Website
- Quite Like Before : The Power of Emotional Storytelling in Coca-Cola's Campaign Open Like Never Before
- Job Interviews as Loci for the Promotion of Corporate Identities through Founding Stories