Immaginare il capitale delle relazioni : comunicazione e identità visiva nei Gruppi d'acquisto solidale
139-160 p.
Contemporary social movements focused on environmental and social sustainability, present an emerging need to combine, at least at a symbolic level, the changes in policies with profound transformations in everyday life and, therefore, a need to combine these lifestyle changes with corresponding imagery. The article presents a research on communication (websites, social media and visual identity) of 76 GAS, Solidarity Purchase Groups, active in Italy; among the numerous practices of political consumerism this requires more stable forms of engagement. The results outline a connected and dispersed movement, varying between the mistrust towards the visual culture and the construction of narratives consistent with their founding values. [Publisher's text].
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Sociologia e ricerca sociale : 120, 3, 2019-
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ISSN: 1971-8446