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Andreopoulou, Zacharoula | Quaranta, Giovanni | Leandros, Nikos

Tourism and new media

2016 - Franco Angeli

186 p. : ill.

  • What is tourism in new media era? What are green tourism and green business and should we adopt green marketing strategies in order to attract tourists? The book presents theory topics and supports with insight from case studies and successful paradigms from Greece and Italy such as: major trends of tourism market, the role of public policies in tourism, agritourism and social media marketing, sustainable approach of agrotourism, rural tourism development, the role of DMOs in the digital era [Publisher's Text].
  • Collected essays.
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