2016 - Franco Angeli
Artikel
Digital Version
Marketing and culture : Two Characters in Search of an Author
7-12 p.
Ist Teil von
Mercati e competitività : 3, 2016-
Informationen
ISSN: 1972-4861
-
In derselben Datei
- Marketing and culture : Two Characters in Search of an Author
- Driving international business research forward : emerging themes and insights
- R&D internationalization in asian developing countries : evidence from european multinationals
- An analysis of factors influencing the online presence in distant countries : the case of italian fashion brands in china
- The creation of foreign market knowledge across the growth phases of born globals
- Two faces of the same coin : how the interplay between organizational and territorial culture builds the concept of service culture
- International networks as complex adaptive systems
- Strategic choices in recessionary period : an exploration on italian smes
- Effects of cultural distance on foreign acquisitions : evidence from italian acquired firms
- Book reviews