2018 - Franco Angeli
Article
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Are weak relations working? : sharing platforms and social capital
87-103 p.
- Users' work enables the functioning of sharing platforms, as they dedicate a sizable amount of time to read reviews to select a suitable partner to exchange with. Moreover, they provide ratings and evaluations collected by reputational algorithms, helping users to overcome informational asymmetries. The goal of this paper is to understand whether there are additional side benefits linked to users' work on platforms, the key hypothesis being that users' work on platforms produces social capital. To investigate this, data from a EU-based multi country survey on participation to the sharing economy will be used, as well as data from focus groups. Empirical results show that as users engage with others they develop a loose common identification based on a common set of ethics. Furthermore, users undertaking more work are more likely to repeat interactions with selected partners. [Publisher's text].
- Il lavoro svolto dagli utenti permette il funzionamento delle piattaforme di sharing. Gli utenti non solo leggono le recensioni per selezionare un potenziale partner ma producono recensioni e valutazioni che verranno riaggregate dagli algoritmi di rating. Questi, a loro volta, permetteranno di risolvere le asimmetrie informative, facilitando lo scambio. Lo scopo di questo articolo è comprendere se il lavoro degli utenti produca capitale sociale e di che tipo. Per rispondere a questo interrogativo verranno usati sia un'indagine rappresentativa svolta a livello europeo, sia i risultati di alcuni focus group. I risultati evidenziano che il lavoro degli utenti permette la formazione di una comunità lasca, basata su un'identificazione comune e su una comune etica. Inoltre evidenzia come gli utenti che svolgono maggiore lavoro nelle piattaforme abbiano maggiori probabilità di costituire nuovo capitale sociale in forma di relazione cooperative. [Testo dell'editore].
Is part of
Sociologia del lavoro : 152, 4, 2018-
Information
ISSN: 1972-554X
KEYWORDS
- Sharing economy, capitale sociale, lavoro, prosumption
- Sharing economy, social capital, consumer work, prosumption
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In this issue
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