2017 - Franco Angeli
Article
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Disclosing the dark side of value processes in business relationships
125-149 p.
Is part of
Mercati e competitività : 4, 2017-
Information
ISSN: 1972-4861
KEYWORDS
- Rigenerazione, recupero, creatività , industria, Kulturmeile
- Regeneration, renewal, creativity, industry, Kulturmeile
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In this issue
- Bibliometric literature review : an opportunity for marketing scholars
- Predict excessive use of Massively Multi-Player Online Role-Playing Games : the role of social anxiety and identification with the character
- Consumer attitude toward reshoring : related effects and relevant boundary conditions
- Social media and firm performance : the voice of managers in European contexts
- Trends in marketing studies : a longitudinal analysis of leading Italian academic journals (2005-2015)
- The employability of marketing graduates in the era of digitalisation and globalisation
- Disclosing the dark side of value processes in business relationships
- Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms
- Book Reviews