E-book
Versione Digitale
Download | Copia/incolla | NO Stampa

Marketing metrics : il marketing che conta

2011 - EGEA

xvii, 309 p. : ill.

  • E. Valdani, professor at the Università Bocconi of Milan; F. Ancarani, professor at the University of Bologna.
  • Includes bibliographical references.
  • Special access authorizations may apply; please contact us for further information