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Milanesi, Matilde

Liabilities and networks in the internationalization of fashion ratailing

2020 - Franco Angeli

118 p.

  • Includes bibliographical references (p. 99-118).
  • The author draws on the international business literature to present and discuss the concepts of liability of foreignness and liability of outsidership, and how these concepts can be applied to the internationalization of retailing, with particular reference to the store openings by fashion firms. [Publisher's text]
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